A case study in building scalable, margin-protecting systems on Amazon.
For Amazon Brands, There Are Two Paths to Scale.
- Vanity Scaling: The common approach of chasing top-line revenue at any cost. Characterized by increasing spend, celebrating temporary sales spikes, and accepting rising ACOS as a necessary evil. Margins are an afterthought.
- Precision Scaling: A disciplined approach focused on building clean, efficient systems. Characterized by controlled spend, predictable growth, and protecting profit margins at every stage. Scalability is built on a foundation of profitability.
Vanity Scaling
The common approach of chasing top-line revenue at any cost. Characterized by increasing spend, celebrating temporary sales spikes, and accepting rising ACOS as a necessary evil. Margins are an afterthought.
Precision Scaling
A disciplined approach focused on building clean, efficient systems. Characterized by controlled spend, predictable growth, and protecting profit margins at every stage. Scalability is built on a foundation of profitability.
Our Client Faced a Controlled Growth Challenge.
This was not a broken account. The brand had existing demand, but growth was
inconsistent and unpredictable.
Aggressive Scale with Surgical Profitability.
Our approach was a powerful three-step system to move the account from chaos to
control
Total Revenue
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0
Total Ad Spend
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Average ACOS
0
%
Average ROAS
0
We Deployed a 3-Part System for system-Driven Growth.
Tight Spend Control with HighIntent Focus
PPC Built for Efficiency, Not Vanity
Organic Lift Through Paid Precision
- Tight Spend Control with HighIntent Focus
- PPC Built for Efficiency, Not Vanity
- Organic Lift Through Paid Precision
We Established Tight Spend Control wit a High-Intent Focus.
Instead of chasing broad volume, we
identified and isolated keywords and ASIN
targets with a proven conversion history
and strong post-click performance.
Key Result
7.5
high-quality clicks through disciplined traffic filtering.
We Built PPC Campaigns for Efficiency, Not Vanity Metrics.
Our campaign structure was engineered to protect margins at all times.
- Campaigns were structured around 'profit zones,' not maximizing impressions.
- Bid ceilings were locked to maintain the sub-10% ACOS target.
- We aggressively harvested converting search terms into exact-match funnels.
- Discovery campaigns were throttled the moment efficiency dropped.
The Result: Ads drove sales, not dependency, achieving a 10.23 ROAS and 9.77% ACOS.
We Generated Organic Lift Through Paid Precision.
This is the flywheel effect. Because our PPC traffic was so clean and highly-converting, it directly fueled organic momentum instead of replacing it.
This is how $271K in ad-attributed sales translated into over $474K in total revenue.
Verified Ads Console Performance.
Verified Top-Line Growth in Seller Central.
The Sales Trajectory Shows Controlled Pacing, Not Reactive Spikes.
Is Your Growth Strategy Protecting Your Profit?
If you’re ready to move beyond vanity metrics and build
a system for clean, predictable, and profitable scale on
Amazon, let’s talk.
Website: www.profitshunted.com
Email: contact@profitshunted.com