A CseK-Gstuddy in Business Recovery
How we rebuilt a failing automotive brand on Amazon from the ground up.
The Situation in May 2023 On the Edge of Collapse
- Sales had dropped to near-zero.
- Existing products were not converting.
- PPC was running, but burning confidence instead of cash.
- The brand owner had lost belief in the brand and in Amazon itself.
This was not a scaling problem. This was a business survival problem.
The Reality Most Agencies Ignore
The account didn’t need “better ads.” It needed everything fixed.
Running ads on top of a broken foundation would have failed again.
What was actually broken:
- Products were poorly positioned for the market.
- Listings lacked keyword relevance and conversion triggers.
- PPC structure was chaotic and unsustainable.
- No organic ranking strategy existed.
- Ad spend had no profitability ceiling.
Rebuild the Business from the Ground Up
We developed a four-part strategy to fix the core business fundamentals first. This end-to-end approach ensures that advertising spend becomes a growth engine, not a cost center.
Fix the Product & Offer
Rebuild Listings for Organic Rank
Re-Architect PPC for Profit + Rank
Create an Organic Growth Engine
- Fix the Product & Offer.
- Rebuild Listings for Organic Rank.
- Re-Architect PPC for Profit + Rank.
- Create an Organic Growth Engine.
Step 1: We Fixed the Product & Offer (Foundation First)
We analyzed market demand, competitor gaps, and existing SKUs to ensure every product had a clear path to success.
Actions Taken
Fixed underperforming products:
Improved positioning, corrected pricing logic, and aligned features with real buyer intent.
Launched new products:
Targeted keyword and competitor gaps to capture new demand.
Key Result: Products finally deserved traffic.
Step 2: We Rebuilt Listings for Organic Rank
We rewrote every listing to convert both paid and organic traffic, structuring titles, bullets, and backend search terms for rank, not fluff.
Core Objectives
- Maximize keyword indexing for improved discoverability.
- Improve clickthrough and conversion rates.
Step 3: We Re-Architected PPC for Profit + Rank
- Clean Separation: Implemented distinct campaign structures for Discovery, Performance, and Brand Defense.
- Systematic Growth: Search terms were harvested and promoted systematically.
- Strategic Allocation: Spend was allocated based on ranking impact, not guesswork.
Proof Point: Maintained an average CPC of $0.35 despite scaling.
The Result: A Self-Sustaining Organic Growth Engine
Because the products, listings, and PPC were aligned, organic growth followed naturally.
The Outcome: A Complete Business Recovery
The Advertising Engine Driving the Growth
More Than Metrics: A Predictable Channel and Renewed Confidence
- Brand revived from a near-zero state.
- Multiple products stabilized and successfully scaled.
- New products launched into a proven system.
- Ads transformed into a growth tool, not a cost center.
The Most Important Result
The brand owner regained confidence and Amazon became a predictable channel again.
Most agencies manage ads
We fix businesses
Website: www.profitshunted.com
Email: contact@profitshunted.com