Trusted By 500+ brands and agencies.

Work With Us

A Case Study in Amazon PPC Profitability

A Successful Brand with a Hidden Flaw

We began with a successful mid-seven-figure brand in the Home & Kitchen space. Their
performance in November 2025 showed an Advertising Cost of Sales (ACOS) of 11.64%.
While not terrible, the real issue was the messy campaign structure behind this number,
making it impossible to scale efficiently.

The Problem Wasn't a Few Bad Keywords. It Was a Lack of Clarity.

When you can’t properly read your own data, you’re flying blind. This is especially dangerous when managing a seven-figure ad spend. We found:
  • Tangled Campaigns: Branded, competitor, and discovery keywords were mixed together, obscuring sales attribution.
  • No Focus: Auto campaigns lacked clear goals or separation between keyword and product targeting.
  • time-clock Wasted Spend: Classic profit leaks from search terms getting tons of clicks but generating zero orders.

Tangled Campaigns

Branded, competitor, and discovery keywords were mixed together, obscuring sales attribution.

No Focus

Auto campaigns lacked clear goals or separation between keyword and product targeting.

Wasted Spend

Classic profit leaks from search terms getting tons of clicks but generating zero orders.

Build a Foundation for Sustainable, Profitable Growth

financial stock market statics graph with upward growth arrow vector

We Didn't Snip Threads. We Built a New System.

Our approach was a powerful three-step system to move the account from chaos to control

Cleanup (Structure)

We split every campaign by its strategic goal: Defend (brand), Compete (competitors), and Discover (broad search). This instantly provided clean data.

Refinement (Optimization)

We aggressively added money-wasting search terms as negatives to stop the bleeding and promoted winning terms into high-priority exact match campaigns.

Reallocation (Budget)

We systematically cut spend from low performers and funneled that budget directly to our newly identified top-performing campaigns.

  • Cleanup (Structure): We split every campaign by its strategic goal: Defend (brand), Compete (competitors), and Discover (broad search). This instantly provided clean data.
  • Refinement (Optimization): We aggressively added money-wasting search terms as negatives to stop the bleeding and promoted winning terms into high-priority exact match campaigns.
  • Reallocation (Budget): We systematically cut spend from low performers and funneled that budget directly to our newly identified top-performing campaigns.

A Widening Gap Between Sales and Spend

The impact was immediate. We compared the 30 days of November (before) with the first 10 days of December (after). The gap between the sales line (blue) and the spend line (orange) grew dramatically. That gap is pure profit.

ACOS Plummeted by 45%. ROAS Skyrocketed by 81%.

Total ACOS Was Cut Nearly in Half.

Total ACOS (TACOS) measures your ad spend against your *total* business revenue, showing how ads lift the entire company. By improving ad efficiency, we directly improved the client’s overall profitability.
NOVEMBER
0 %
DECEMBER
7.5 %

Consistent Growth and Efficiency Throughout the Year

This wasn’t a one-time fix. The systematic approach delivered strong results all year. The Year-to-Date performance (as of Deс 10, 2025) shows:

  • $384,025.25 in ad sales.
  • A highly efficient 9.83% ACOS.
  • Contributing to $655,393.94 in total sales for the year.

Building a Long-Term Engine for Profitable Growth

Nearly $1 Million in Sales in Under Two Years

o appreciate the scale of this operation, looking at the period from January 1, 2024, through the end of our ‘before’ period (November 30, 2025), the account generated:
$ 0

Ready to Plug Your Profit Leaks?

Website: www.profitshunted.com
Email: contact@profitshunted.com

Book a Strategy Call